2012年8月7日星期二

iPad has the highest satisfaction

Beijing, August 7 morning news, the U.S. market research firm comScore today released a report that the Tablet PC market is still relatively young, rapidly developing market penetration by 2013 will only reach 47%, but a these usage patterns are beginning to emerge.Cases & Covers

comScore in 6000 Tablet PC owner after an investigation found that female users than male users of the Amazon (microblogging), the Kindle Fire Tablet PC, iPad, more male users. The survey also showed that the Apple iPad highest satisfaction rating in all the Tablet PC; iPad, Android Tablet PC and Kindle Fire satisfaction scores are very close to, and all of these tablet PCs, the average satisfaction rating is higher than the smart phone satisfaction scores.Computer Accessories

comScore found that 56.6% of the Amazon Kindle Fire users are women, the highest proportion of the gender imbalance in the iPad, Android tablet PCs and Amazon Tablet PC. Report does not indicate the reason for this phenomenon, but may be related with the Amazon itself, the company first is a reading and shopping sites, and therefore more attractive to female users, as the Amazon Kindle eBook Reader products .Earphones & Headsets

 Coincidentally, Amazon is also a woman's hand to advertise for these products.iPad users, 52.9% were male, and Android Tablet PC users, male to female ratio was essentially flat. Overall, the proportion of male and female users of the Tablet PC is basically the same. This compares with the proportion of male users of smart phones overall for 51.9%, 48.1% the proportion of female users.Apple Accessories

Terms of age, regardless of gender, the users between the ages of 25 to 34 most commonly used tablet PCs and mobile phones; users, followed by the age of 35 to 44, these data should not people feel surprised, because this The age of the user will have enough discretionary income to buy the product of a price above $ 199. Another thing is not surprising, that is, tablet PCs and smart mobile phone users is the most common annual household income of more than $ 100,000.Memory Card & Readers

Another thing is very likely to cause people to feel more surprised, then even even the $ 199 Amazon Kindle is also largely follow the same trend of development and high-end tablet PC, which means that income is less consumers, the $ 199 price is still too high; also may mean that the Tablet PC is still largely based on specific user groups as the goal, these users have a specific socio-economic categories; or two aspects factors of both.Mouse and Keyboard

The issue of what factors will lead to users to buy a Tablet PC, comScore found that the average application availability and price for consumers is equally important. , This result is different for each Tablet PC. For example, the iPad price higher, but better performance in applications, applications score higher than the lower-priced Android and Kindle Fire Tablet PC. It seems that if Apple will indeed release iPad Mini, so may be other low-cost tablet PCs swept out. At the same time, the brand and the Tablet PC operating system is still in second place.Tablet PC

Interestingly, music, video and social networking services are independent of the outside of the overall application score and all scores are below the application overall.Laptop & Netbook

On user satisfaction, the highest ratings of Apple iPad, but not a big gap between the other Tablet PC. Apple's score in the scoring system is divided into 10 points, 8.8 points; compared with the Amazon Kindle Fire 8.7, very close with the iPad; Android Tablet PC score of 8.2 points, but this category contains a series and a wide range of Tablet PC. Similar Android smartphone score of 8.1 points, the same relatively low.

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