2012年8月13日星期一

Consumers are willing to spend $ 100 for the mobile phone patents

Sina Technology, Beijing August 13 morning news, apple one witness said in an Apple and Samsung (microblogging), patent infringement litigation, the three patents involved in litigation, the consumers are willing to spend $ 100 purchase with three patented technology mobile phone.Batteries & Chargers

Massachusetts Institute of Technology marketing professor John Hauser (John Hauser), a survey conducted via the Internet, consumers are willing to spend more to get with a multi-point touch and screen scrolling phone. However, Samsung expressed doubts, saying that Hauser's survey may not meet the consumer shopping decisions in the real world.Cases & Covers

In addition, Apple's patent portfolio in charge of Boris (Boris Teksler), Tektronix Chrysler also talked about Apple's authorization strategy. He said that Apple has authorized a number of design patents.Computer Accessories

Apple and Samsung's patent infringement lawsuit is being closely watched, the two companies accounted for half of sales in the global smart phone market. Apple charged that Samsung copied the designs and some of the features of the iPhone and the iPad, and asked the court to ban the Samsung products, and requested Samsung to pay compensation. Samsung said that Apple violated the company's wireless technology patents.In San Jose, California District Court in the first two weeks of the trial, witnesses main concern related to disputes over technology patents.Earphones & Headsets

 Hauser said that Tablet PC users are willing to spend $ 90 to several patented features and smart phones in the same. This will become one of the main basis for Apple to seek more than 2.5 billion U.S. dollars of damages.Apple Accessories

Samsung's attorney, William Price (William Price) to Hauser question said, why did not disclose the fees paid by consumers for additional storage capacity and other functions like, this is closely related to the true pricing with Apple products. Hauser insisted that the calculation is correct, but he also acknowledged that this result may be different with the real situation.Memory Card & Readers

Tektronix Chrysler in the subsequent trial, said that Apple's patents are very open, but the core technology with a unique user experience, Apple do not want to open. The patent involved in this lawsuit are in this category.

Tektronix Chrysler said in 2010, Samsung launched the Galaxy S smartphones, Apple CEO Steve Jobs (Steve Jobs) and COO Tim Cook (Tim Cook) are privately contacted Samsung, raised dissatisfaction. In terms of components of smart phones and tablet PCs, Apple is one of the largest customer of Samsung.Mouse and Keyboard

The Tektronix Chrysler, said: "We were shocked, they had a credible partner." He will continue to testify in court Monday.

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